In some parts of the country, a new trend has emerged in framing photographs that has turned its back on traditional framing.
Traditional gallery-style picture framing typically consists of a simple black picture frame with a clean, white mat. The goal of this style is to keep the frame and mat board from detracting from the photograph itself. This framing style also helps provide a sense of consistency among gallery exhibitions, which makes it easier to maintain a theme; this way, gallery attendees aren’t drawn to the frame, but the photos.
A New Framing Fad
However, an interesting new trend is to use a white picture frame with a white mat board for brightly colored pictures. The goal behind this framing style is to make the image pop — a pure white background around color makes it truly stand out. White, however, is not considered to be a good idea for framing black and white photographs, nor would it work well with soft pastels images. It could even be argued that white photo frames are even better for gallery-style framing, since white picture frames with white mat boards should, in theory, detract even less from images than black frames.
Frame Destination has added bright white as a color option for many of our frames, including metal and wood. The Nielsen Profile 117 picture frame is one of our most popular styles — it has the robustness and cost-effectiveness of metal, but with the look of a simple elegant wood profile.
Those that want to stick with white wood picture frame can select a number of styles, including wood frame profile 502, ideal for smaller prints, or the wood frame profile 500, which features more of a “white wash” effect than the stark white that’s now trending in galleries.