Behind The Frame:

Mark and Joely Rogers share their story, the inception, innovations and intent of Frame Destination.

Our History

In the early 2000s, once-amateur photographer Mark Rogers was frustrated. He couldn’t find the frames to fit the photographs he had so carefully taken and printed in his home studio — and even when he did find frames that fit, they weren’t the archival quality he wanted.

Having grown tired of ordering frames from shops that couldn’t accommodate his needs, Mark founded Frame Destination , an online picture framing company, out of his home in Dallas, Texas, in 2004. After one year, the addition of Joely Rogers to the business, and much success, he was able to move the business out of his home and into Frame Destination’s current production facility. The move facilitated the company’s ability to broaden its product line, including the introduction of the GalleryPouch™ bubble bag. The bubble bag, an innovation of photographer, author and consultant Andrew Darlow, was created in 2009 by Frame Destination to assist photographers and homeowners needing to pack and transport their artwork safely and easily.

Under Mark’s leadership, Frame Destination has become one of the leading Internet-based seller of picture frames and do-it-yourself framing supplies for professional and amateur photographers, scrapbooking enthusiasts, and even the average homeowner. Our production team handles and ships all of our wood and metal picture frames and supplies directly from our facility in Texas, guaranteeing that your product is of the highest possible quality. We are so confident that our products will exceed your expectations that we offer a money-back guarantee. The company and its close-knit team truly care about the work they do — and the artwork that you want to frame — which ensures that every Frame Destination picture frame is a place your art can call home for years to come.

Our Promise

To promote framing innovations, provide exceptional quality and save time without compromising quality or service.

Our Mission

Uphold integrity, honesty and harmony in the relationships we nurture with our employees, our customers and our vendors.

What We Offer

Check out our framing products!

  • Complete picture frames, including mount board, mat board, glazing, and hanging kit
  • Ready-made picture frames, archival and standard
  • Empty picture frames, metal and wood
  • Framing materials: mat board, mount board, glass or acrylic glazing
  • Storage materials: photo boxes, CD/DVD slipcases, print sleeves, and GalleryPouch™ bubble bags
  • Cleaning supplies: acrylic cleaner and microfiber towels
  • Protection supplies: gloves, corner protectors, and dust covers
  • And much more!

Frame Destination Features

See where we’ve been mentioned!

  • Entrepreneur, “The Weekend Entrepreneur” article
  • "Weekend Entrepreneur" book, Michelle Anton and Jennifer Basye Sander
  • Today, “Why you should never use Windex to clean picture frames,” Karen B. Gibbs
  • PetaPixel, “Digital Photo Printing: 10 Years After,” Harald Johnson

As Seen In:

  • Art World News
  • Entrepreneur
  • PPA
  • PDN
  • PFM
  • Inventorz Network
  • Mac Observer
  • Spark
  • Interactive Artist Magazine