It is critical that you have an established account with some time and 100%
positive feedback. If you don't your bids are limited to scammers, and people
that are ignorant about how eBay works. For products like used camera gear, the
law of supply and demand is as reliable as the law of gravity so I don't use any
reserve and I set the starting bid at 1 cent. If it is a common item you can watch
it sell a few times and see the price window of where it sells. In general, the
poor quality ads will fetch less money. I always sell at the top of the window.
For my ads, I take lots of high quality pictures. If there is a defect, then I
will take a good picture of the defect, and I will point it out so people can
see what they are getting and feel more comfortable that I am not hiding things.
In addition to the specs I will provide some personal commentary on how I used
the equipment and what I liked about it. This helps people see that I am an
individual selling my own gear, as opposed to a thief selling stolen gear,
someone running a junk sale out of their garage, or a scammer that actually
isn't selling anything at all. Thief's and scammers are lazy and do not take
time to create personal ads. I have no need for hidden reserve prices and think
many just use them to try to sell to fools. I also have no need for a high
starting bid, it just cost more money. Since I have no reserve, and a 1 cent
starting bid I will usually have several bids in the first couple days which
helps it stand out in the listings. I have used this method on a dSLR that
ultimately sold for over $1,000. I have also used it for iPods, other
electronics, and tools with no problem. Do not try it with art or framing
products, it won't work for those types of items.