There is a new trend in framing photos starting to surface in some parts of the country. Traditional gallery style picture framing typically consists of a simple black picture frame with a white mat. The goal of this style is to keep the frame and mat from detracting from the photo image. This style also helps provide framing consistency in gallery exhibitions which makes it easier to maintain a theme. An interesting new trend is to use a white picture frame with a white mat for bright color pictures. The idea is that pure white around a color image helps to make the image pop. It is not considered a good idea for black & white photographs. I also do not believe it would work well with soft pastels. You could argue that it is even better for gallery style since white picture frames with white mats should detract even less from images.
Frame Destination, Inc. has added bright white as a new color option for our Nielsen Profile 117 picture frames. This is one of our most popular styles because it has the robustness and cost effectiveness of metal with the look of a simple elegant wood profile. We also have two wood frames available in white wash, but that is more of an off white.